On Hold Script Writing
While your choice of voiceover and music are critical to the overall sound of your on hold services, the on hold script is the core of your production. Messages On Hold usually provides the first on hold script as part of our on hold services. Our copywriter can produce a rough draft of your script using your web site and/or emailed notes. If we are using your site, it will need to have enough information on it for us to write a script of typically 300-400 words. If you prefer to email notes to us, we just need the raw information, don’t worry about organizing it, or the exact wording. Your on hold script is usually emailed to you within just one business day. You can then take as much time as you like to review it before approving it for your final messages on hold production.
In our page discussing information on hold, we mentioned several general approaches we take to crafting your on hold script. You will find those on hold script topics below, along with greater detail about each. This is a great tool to use if you plan to email us notes to use for your on hold script.
- Answers to Frequently Asked Questions: Does your business frequently get calls asking the same questions over and over? If so, your messages on hold production is a great place to answer those questions. Answering frequently asked questions on hold also increases client satisfaction, since they can resolve the reason for their call faster, sometimes without even needing to take up your valuable time with a phone representative.
- Product or Service Information: If you have products or services to sell, incorporating them into your on hold script and messages on hold is a no-brainer! Advertising on hold is extremely cost effective. Plus, you have a captive audience just waiting to be entertained and informed.
- General Company Information: Information on hold that focuses on general company information in your on hold script can be very useful for you and your callers. If you have clients that visit you directly, address and general directions can be a huge time saver. Mentioning your business hours can also be helpful, whether clients visit in person or just call you. Do clients still need to fax you? If so, mentioning your fax number is useful.
- Information That Enhances Your Image: Your on hold script is not the place for modesty! Do you have a long track record in your industry? If so, mention it! Has your business won any awards or received special recognition? Then it should be in your on hold script. Doctors or on hold dental productions often mention doctor degrees, accreditation, and affiliations. Whatever details on you can think of that cast your business in a favorable light is often some of the best content for enhancing your image through your on hold script.
- Web Site Information: Although this might be categorized under General Company Information On Hold, we made it a separate topic because we believe it’s that important. Callers put on hold are very often sitting at a desk, right in front of computer! By providing a web site and suggesting callers visit it, you are far more likely to drive valuable traffic to your site. If you have a web site, make sure we incorporate it into your on hold script!
Overwhelmed by the amount of thought that goes into the on hold script for your on hold services? Don’t worry! Messages On Hold is here to handle most of the heavy lifting for you! We’ll make sure your on hold script not only looks good on paper, but more importantly, that it sounds great over the phone. If you would like to have us get started on your on hold services, please contact us.
