Advertising On Hold

When done properly, incorporating advertising on hold into your phone hold message can be an extremely powerful tool.  Most people that call your company are probably a) already a client or b) interested in becoming your client.  In terms of your phone hold message, this means you have a captive audience already interested in your products or services . . . an advertisers dream!

If you have a product or service to sell, Messages On Hold highly recommends incorporating them into your phone hold message.  We also often provide a “call to action” with any advertising on hold content.  This call to action might be “Ask a representative for more details” or “Visit our website to place your order today.” By incorporating both the product or service being advertised with a call to action, your on hold audience is much more likely to take action.

Messages On Hold frequently hears stories from our clients about how advertising on hold worked for them. Often times, the first sale for their phone hold message more than pays for the cost of the on hold services.  In addition to increasing sales on products or services mentioned in the phone hold message, our clients also frequently find that their existing clients make inquiries and purchases on products or services they were not aware of until they heard about them on hold.  We dive further into how this extra advertising on hold benefits our clients in our discussion of marketing on hold.